FPT HALONG SAPPHIRE SUMMIT 2026
When the Value of a Summit Extends Beyond Three Days
AI Is Entering a New Stage of Enterprise Adoption
In Japan, AI is no longer viewed as an emerging trend. It has become a strategic priority for businesses across industries.
However, a significant gap remains between adopting AI and implementing it successfully at an enterprise scale.
Japan’s Enterprise AI Landscape
98% of Japanese enterprises have adopted AI in some capacity.
Fewer than 25% have successfully scaled AI across the organization.
75% are actively using AI.
Only 20% apply AI to high-value business functions.
Around 60% of enterprise IT systems are more than 20 years old.
[Source]
Against this backdrop, FPT Halong Sapphire Summit 2026 brought together business leaders, technology experts and strategic partners to explore the future of enterprise AI and digital transformation.
A Summit for Strategic Conversations
Held in Ha Long, Vietnam, from July 1–3, 2026, the summit welcomed more than 300 Japanese business leaders and technology executives.
Participants included representatives from leading organizations such as Microsoft, NEC Nexsolutions, Itochu Corporation, Mitsui Bussan Secure Directions and Furuno Electric.
Event at a Glance
Three-day international summit
300+ Japanese business leaders and technology executives
Keynote sessions
Panel discussions
Technology exhibition
Business networking
Gala dinner
Turning a Three-Day Event into Lasting Brand Assets
A summit may last only three days, but its value should extend far beyond the event itself.
For an executive gathering such as Halong Sapphire Summit, visual content does more than document what happened. It captures meaningful connections, reinforces the event’s positioning and creates communication assets that can continue supporting the brand after the final session ends.
With more than 300 senior executives in attendance, many of the summit’s most valuable moments happened naturally and only once. Capturing them required a production approach that remained unobtrusive while preserving the authenticity, energy and professionalism of the experience.
As the summit’s Photo & Video Production Partner, NewNow developed a cohesive visual narrative around its people, scale and purpose.
Our team documented the experience across keynote sessions, panel discussions, networking moments, the technology exhibition and the gala dinner, while maintaining a consistent visual direction throughout the three-day programme.
The objective was not simply to produce an event recap. It was to create a versatile library of visual assets that FPT Software could continue using across its communications after the summit.
Beyond the Summit
The visual assets produced for Halong Sapphire Summit 2026 continued to support FPT Software’s post-event communications across multiple platforms and formats, including:
1 full event recap video
10+ keynote and speaker videos and full event recap video
5+ thought-leadership posts on LinkedIn
2 official newsroom articles
Content distributed across 5 communication channels
By planning event coverage with long-term communication needs in mind, a three-day summit became an ongoing source of brand content, extending the lifecycle and value of the event well beyond Ha Long.
Project Information
Client
FPT Software
Project
Halong Sapphire Summit 2026
Date
July 1–3, 2026
Location
Ha Long, Vietnam
Scale
300+ Japanese business leaders and technology executives
NewNow’s Role
Photo & Video Production Partner
Deliverables
Event Photography · Video Coverage · Event Recap Film · Keynote and Speaker Videos · Social and Brand Communication Assets
